Social Media Connect with your audience online. “We need to create a business strategy for Create content for your audience our content. That means saying no to too Different channels call for different content. Let’s take a many channels and content types...” look at what you could post on different channels. — Joe Pulizzi, Founder, Facebook is best for culture and community- Content Marketing Institute focused content, like photos of your café’s baristas having a latte art contest. Think about which channels your audience spends the most time on. If you own a restaurant, you may Twitter is ideal for shared interests, like a list of want to go with Facebook, Twitter and Instagram. If new artists your music magazine recommends you specialize in craft supplies, add Pinterest Propel for hip-hop lovers. to the mix for promoted DIY content. Do you sell quirky t-shirts to millennials? Go for channels that Pinterest is all about DIY ideas—so go here or appeal to younger audiences like Snapchat. Do you Pinterest Propel to share your subscription own an accounting firm? Reach out to professionals grocery service’s favorite pizza toppings. on LinkedIn. Prioritize the channels you’d like to run, then make sure finding them is easy. One way to Curious where to post in-the-moment content do this is by including clickable social icons on your like videos of your gym’s morning routine? Try website to any channels you use. Snapchat or Periscope.
Kabbage: Digital & Online Presence Page 10 Page 12