Audience Development Find, reach and nurture your audience. To grow your business, “There may be customers without start with your audience. brands, but there are no brands So, you’ve started a business. Perhaps you’re selling without customers.” — Anonymous vintage jewelry online, providing your neighborhood with the best dining experience in town or inviting Define your audience customers into your very own bed and breakfast. Did you know that Popular Woodworking has over No matter what you do, your business has a distinct 28,000 followers on Twitter? The world is full of people purpose. Guess what? Finding that purpose is the with unique hobbies and niche interests. That means hardest—and the most important—part of running a no matter how specialized your product or service business. Give yourself some credit, and prepare for is, you have an audience waiting for your offerings. the fun part: sharing your offerings with your audience. To pinpoint your audience, ask yourself a few key Within this step, you’ll need to define, target and questions about your customer’s demographics, engage your audience. Let’s get started. psychographics and behavior.