Digital Marketing Platforms Pick your marketing platform with confidence. Let’s take a closer look at Salesforce’s Marketing Cloud email capabilities. With this platform, you can use drag-and-drop content tools to create custom emails for your audience. Through this tool, you can also create automatic messages for your customers Consider here, using for different stages throughout your email campaign. a screen grab of the For added value, Salesforce’s Marketing Cloud also allows you to A/B test emails—or test two different general interface email variations to see which will perform better—while tracking and optimizing your campaigns. Salesforce’s Marketing Cloud social capabilities are also impressive. Through social listening tools, you can keep an eye on conversations about your brand, trending topics and more. As well, you can plan, publish and track social posts simply for full-circle campaigns. Another perk is the ability to respond to customers quickly by monitoring owned channels, EXPLORE SALESFORCE organizing conversations and labeling posts.