jan feb feb mar (CONTINUED) February apr Choose a day in March to invite your customers for an after-hours appreciation event. If your customers are widespread, make it an may online live event. If most are local, arrange a behind-the-scenes tour or an appreciation event. Call each of your C customers and invite them personally. JUn Announce the event to your B customers via social media and email. Contact your A customers by email and ask what they would like to JUl see at the event. Confirm that you can count on their presence at the pre-party one hour before the general event begins. aug sep oct nov dec A YEARLONG GUIDE FOR SMALL BUSINESS GROWTH 6