5 Leverage Technology to Optimize the Customer Expereience THE SCOOP Technology that serves your customers should be the heart 95% of diners and of your small business. You might wonder how technology can support your restaurant beyond just your POS system, restaurateurs say technology increases the speed of your table turns while technology improves also capturing the attention of online consumers (GrubHub, UberEats, Delivery.com, etc.). a restaurant’s efficiency 2 81% of diners say they’ve ordered online from a restaurant in the last year 2 83% of adults use smartphones or tablets to look up directions, locations 79% of diners and hours of a restaurant1 say technology improves their guest experience1 A customer-relationship management (CRM) system can collect data to measure your performance indicators, which can affect your financials. With a CRM system, you can more easily identify customer information for insights into marketing 37% of restaurant and promotional campaigns. If you haven’t updated your restaurant’s technological equipment, consider doing so and owners say OUR HIGH SEASON soon. Y technology is an OF T important source for customer THE MOS ordering3 MAKING 8 kabbage.com/restaurants