6 Keep Your Eyes on the Prize While it’s important to focus on expanding your restaurant THE SCOOP through marketing, technological updates or staff hires, you must remember to focus on why customers are there in the first place: your food. Surveys show the most important dining experience is delicious food at 60%2 72% of consumers say food that provides flavors they can’t make at home2 Healthier options have been, and will continue, to trend. Three out of four Americans say they’re more likely to pick a restaurant that offers healthy entrees. Looking into the future, local sourcing, fresh produce and authentic items (for Bad reviews have example, a Greek restaurant being run by a Greek person) twice the amount will continue to trend until 2020. of reach as good reviews3 Trending Healthy Items1 Jackfruit Vegetable chips Cauliflower rice Seaweed 70% of Americans Bean pasta Sugar alternatives Fermented foods Vegan food say they’re more Power bowls Grain bowls likely to visit a OUR HIGH SEASON Purple foods Y restaurant that OF T offers locally sourced food2 THE MOS MAKING 9 kabbage.com/restaurants