10 Steps to Make the Most of Your Restaurant’s Seasonality

10 STEPS to Make the TABLE OF CONTENTS Most of Your PREPARING FOR THE SEASON: Restaurant’s TRAINING AND MARKETING Seasonality Find and train candidates early 1 Secure staff ahead of your busy season and invest in training to smooth READYING FOR CHANGE transitional periods and reduce hiccups. AND SUCCEEDING IN THE Create a marketing cadence OFF-SEASON 2 Your marketing strategy should cater to the seasons so you can see more guests Help your staff wear multiple hats dining at your restaurant. 7 Collaborate with your team for them to take on additional duties relevant to each season. MAKING THE MOST OF Embrace credit lines YOUR HIGH SEASON 8 Borrowing money can be daunting, but it doesn’t have to be. With the right lender, Create blended teams you’ll be able to get the funding you 3 Pair experienced workers with new need, whenever you need it. workers to get questions answered 9 Engage with your regulars quickly and reduce pressure on Your local patrons keep you in business. management. Make sure to acknowledge and reward Emphasize key financials them for dining in your restaurant. 4 While it’s important to focus on guests, Celebrate now to help recruiting later inventory and equipment, your financials 10 Show your staff your appreciation for must be your biggest priority. Operating their hard work in helping you get costs need to be paid to keep your through the busy seasons. restaurant running. 5 Leverage technology to optimize the customer experience Both diners and restaurateurs agree that technology improves the dining ONTENTS experience and table turns. 6 Keep your eyes on the prize Remember why your guests are there: to ABLE OF C eat. Focus on high quality, safely made T food for your patrons. 2