Social Media Connect with your audience online. advertising dollars you’d like to use toward social posts. Here are some important things to look out for when You can then use a platform like Hubspot to schedule reviewing analytics: the posts ahead of time, so they’ll automatically appear Conversions: on your channels. If you decide to post spur-of-the- how many times your audience responded to your moment, that’s fine—just make sure it’s in addition to your call-to-action pre-planned content. Also, remember to regularly check your channels for posts that you’d like to respond to. Engagement: number of times someone interacted with your post Keep track of your progress (liked, shared, commented, etc.) Once you’ve posted to your channels, it’s time to monitor your progress. By taking advantage of Reach: helpful third-party platforms like Hubspot, you can size of audience who could potentially see your see everything from the number of interactions posts your channels see to the amount of traffic driving Impressions: to your website. size of audience who saw your post HINT: You’ll learn more about Hubspot (and Audience growth rate: other platforms like it) in our upcoming chapter how much your social audience has increased about digital marketing platforms. (or decreased)