Social Media Connect with your audience online. Visits vs unique visits: comparison of frequent visitors versus new visitors Bounce rate: number of people who left your website without exploring “The more you engage with Referral traffic customers, the clearer things become number of website visits from your social channels and the easier it is to determine what you should be doing. ” Influence: a score showing your estimated potential influence — John Russell over your audience President, Harley Davidson shop now With these new skills under your belt, you’ll be sure to grow your social presence (and your business).