Customer Service & Reputation Management Meet your customers’ needs—before they ask. Keep your brand’s reputation strong You’re a hardworking business owner who clearly looks Your customers know just how great your business is, for new ways to give back to your customers. But like and they’ll continue to praise you on review platforms, any business owner, you’re bound to see a negative social channels and in conversations with family comment every once in a while. When this happens, and friends. take a moment to carefully think about your response. Instead of becoming defensive, put yourself in the “Being on par in terms of price and customer’s shoes. Perhaps the product that shipped quality only gets you into the game. late was intended to be a special gift for a loved one. Service wins the game. ” Maybe the incorrect food order included an ingredient the customer is allergic to. Offer a way to help, and — Tony Allesandra show that you care. Author and Entrepreneur Of course, not all negative comments are alike— Oftentimes, having great service means having a great and as you know, the customer isn’t always right. If brand (and vice versa). By combining these lessons with you’ve received a negative comment that may violate your already great customer service, you’ll go far. guidelines, consider following steps to dispute the comment. Keep your head up, and don’t let negative comments get to you.