Customer Service & Reputation Management Meet your customers’ needs—before they ask. Keep the helpful content coming Because of this, we recommend taking some time You don’t have to wait for a question to answer it. each day to respond to customers’ questions and Instead, think about ways that you can give your comments on your social channels—along with your customers more value. An easy way to do this is through pre-planned social content. weekly or monthly newsletters. Give your customers the microphone If you own an auto repair shop, you may want to send newsletters with topics like “10 signs your car needs a Once you build helpful content, you’ll also build trust check-up.” If you own a steakhouse, your email could with your audiences. But there’s nobody people trust include grill tips or upcoming specials. Do you sell more than other people just like them. Because of party favors? Send party ideas focused around different this, your audience wants to hear from each other too. holidays. Get creative, have some fun and consider While it can be intimidating, we recommend what you’d like to know as a customer. becoming active on review platforms like Yelp and Google. Once you’ve set up accounts, monitor them Stay in touch through social channels regularly to see what your customers are saying. You As we discussed a couple sections ago, connecting with should also encourage reviews by posting the links to your customers through social media is invaluable to these accounts on your social channels, website your business. or newsletters.