Content Creation Create attention-grabbing content for your brand. Not only are blogs valuable to you, they’re also valuable to First, potential customers who come across the blog your customers and potential customers. will likely choose this studio over other options (i.e., the studio without a blog) because the studio has already Common blogpost themes given them value through helpful content. Second, • News & Happenings existing customers who are in-between sessions will • Thought Leadership be able to continue their journey through the studio’s & Discussion blog—causing them to be even more loyal, while sharing • Sales & Events these posts with friends and family. The blogging yoga studio will likely grow, while nurturing their customers Let’s picture two businesses: a yoga studio with a blog, and and enticing potential customers. a yoga studio without a blog. At first glance, these studios look very similar. They both see customers regularly, Give your customers something to look develop meaningful relationships and help customers forward to better their lives through exercise and Zen mindsets. But Like blogs, we recommend using newsletters to give the studio with a blog goes even further. It posts about even more value to your customers. But wait, what’s breathing practices, where to find quality yoga gear, post- the difference between blogs and newsletters? Well, workout smoothie recipes and aromatherapy blends for while the two mediums are quite similar, there is one relaxation. That means two things. difference that should be considered. Blogs are written for customers and potential customers. Because of