Content Creation Create attention-grabbing content for your brand. this, blogs should be written toward a larger, more posted on your social channels and told customers general audience. Newsletters, however, are for your to spread the word. But you’re still not quite seeing inner circle: customers who care enough to subscribe the results you expected. What do you do? One way to your content. Write these newsletters in a more you could bring in more business is through a drip personal voice, and feel free to speak to this community campaign, or a set of emails that are sent automatically about more niche topics. Just make sure you give your according to a specific schedule. subscribers the option to unsubscribe to comply with legal requirements! You could start by sending everyone in your email list “Content marketing is like a first date. an introduction to the special. A week later, you might send two different emails: one to those who opened If all you do is talk about yourself, the last email, and one to those who didn’t. Perhaps there won’t be a second date. you send those who opened the email tips about how ” — David Beebe to maximize massages by staying hydrated and being Marriott International prepared to chat about tense areas that need extra TLC. Encourage your customers through What will you send those who didn’t open the email? email A reminder that the special is ending and to hurry in Let’s say your spa is running a special: free facial with before it does. You can then continue this with future an hour massage. You’ve taped posters on the walls, emails to engage multiple segments of your audience.