Content Creation Create attention-grabbing content for your brand. Create content that’s fresh and unique When it comes to creating content, the bottom line is Avoid posting unnecessary content. If you’re posting for keep your audience engaged. Think carefully about the sake of posting, it’s time to reconsider what you’d what is most valuable to them, and be creative. Here like to share with your audience. Everything you post are several types of content you could use to appeal should have a purpose—plain and simple. to your audience across channels: • How-to guides • Testimonials “The reason we struggle with content • Photos • Polls marketing is because we haven’t • Videos • Questions started with ‘Why?’. Customers don’t • Brand messages • Lists • Case studies • Contests care about your vanity metrics. Ask them, ‘How can I help?’ ” Don’t overwhelm your audience There’s so much you can do to give your audience — Kristina Halvorson helpful, valuable content. But if there’s one thing CEO and Founder, Brain Traffic worse than not giving your audience enough content, it’s giving them too much content.