Content Creation Create attention-grabbing content for your brand. your audience and continue to market to prospective customers. So, what’s your CTA? Sign up for the spa day “Treating influencers as an extension event. It’s simple. You send out a drip campaign, driving of your company rather than a your audience to the landing page. Here, you should gather their basic information for the sign-up, and distribution channel will result in measure performance through your marketing platform a more impactful experience for (don’t worry, there’s more to come on this later). influencers and consumers alike. ” Look to like-minded creators your — Emily Garvey audience trusts Director of Strategy, Rokkan In our audience development section, we touched on the value of partnering with influencers and like-minded Another way to stretch your content is by creating brands to promote your business. These partners advertorials with publications your audience follows can create unique, insightful content that gives your already. For example, your yoga studio may want to customers helpful information as well as another reason work with Yoga Magazine to create content that benefits to choose your business. all parties. An example? You could write an article with your top 15 tips to help beginners stick to practice. Not Influencers can create blogposts, video reviews and only would the publication promote it, you’d be able social posts about your offerings—but it’s important to share it on your website, social channels, blog and that they disclose your relationship for transparency. newsletter. Win-win-win.