Make it personal. How can you make the experience one that is unique for your consumer? Brands can utilize consumer spending habits, app interactions and order history to begin to make recommendations specific to their needs. What time of day do they frequent your restaurant? What are their favorite menu items to regularly order? Which deals push them in your restaurant when they are nearby? In today’s digital marketplace, data is abundant. Marketers need more than just data, though, they need insights curated from this data in order to build a more one-to-one customer experience. For example, allowing diners to opt in to location services or leave menu reviews allows you to send them personalized content and deals based on their preferences when they are near a specific location. Additionally, partners like RetailMeNot can help food and dining brands dive deeper into the data behind their promotions in order to make them more strategic and impactful. ©2016 RetailMeNot, Inc.