Expand your ecosystem. In order to get in front of more potential customers, think about how your brand can partner in new ways with other companies that already have a large mobile reach, in order to get in front of more potential customers. According to a commissioned study conducted by Forrester Consulting on behalf of RetailMeNot, most consumers (60%) have two or fewer retail apps downloaded.¹ This makes it more important than ever to partner. By tapping into partner networks and apps, you not only expand your reach, but you also gain more access to shared shared data. In turn, the customer’s experience with your content will feel natural, not forced. Partnering is also a good solution for brands that want to increase their mobile presence but don’t have the resources or audience built to sustain their own app. 1. “The State of Mobile Apps for Retailers,” a commissioned study ©2016 RetailMeNot, Inc. conducted by Forrester Consulting onbehalf of RetailMeNot, July 2015.