What Can Restaurants Do to Dial-In to These Consumers? Let the diner drive the experience. The best apps always start with the customer and, often, solve a need for them that goes beyond just purchasing products—this is no different for food and dining brands. Create something online or on your mobile app that adds value to your customers’ day and to their experience with your restaurant. Don’t create an app that just mimics your desktop website. Think about ways it can go above and beyond to help your consumers and design with mobile-first in mind. Don’t just stop there, though. Take the insights you have from your audience and turn them into action. Every good marketing department knows they must start by outlining their campaign goals. Is your goal to attract new customers, existing customers or both? Is your online experience meant to entertain customers and build brand awareness, or are you trying to create more loyalty and transactions? Be laser focused, especially when starting out, and make sure you track the key metrics to your success. ©2016 RetailMeNot, Inc.