The Evolution of Dining in the Digital Age

Diners Love a Good Deal High Earners Use Online or Mobile Deals Most In the past 3 months, have you used an online or mobile coupon at a restaurant? 50% 9 Out of 10 Diners Have Looked for a Restaurant Deal at Least Once 46% 40% 30% 20% 23% 18% 20% 14% 16% Guest Check 10% $150,000+ $100,000- $75,000- $50,000- $25,000- $0- How often do you look for deals when you go $149,000 $99,999 $74,999 $49,999 $24,999 to a restaurant? 13% Age and Location Every time I dine out Matter, Too 30% Most of the time Among people in urban 38% areas, those aged 45–54 said “yes,” they have used Sometimes a deal found online or their 14% smartphone – more than any other group. Rarely 5% However, in suburban Never areas, millennials (aged 25–34) use deals found Nearly 1 in 3 consumers have used online or their smartphone a digital coupon at a restaurant in the the most. last 3 months or plan to in the future. How do you search for restaurant deals? Deal-Seeking Drives 27% New Experiences Search engine 24% 8 out of 10 are Through a restaurant’s app or website 80% likely to try a new restaurant if it is 22% offering a deal. Through a general deals app or website 15% Newspaper 12% West Coasters are the most Other (e.g. OpenTable, Yelp, UrbanSpoon) adventurous, 84% with 84% saying they would try a new restaurant. ©2016 RetailMeNot, Inc.