Mobile Makes Its Way to the Food and Dining Scene 1 in 4 consumers currently have at least one restaurant-specific mobile app on their smartphone. Among people who dine out 8 to 10 times a week, more than two-thirds use a restaurant-specific mobile app. However, more than half of consumers still hear about new restaurants from friends or by word of mouth. % 58 32% 25% 15% 13% 12% Friends / Driving by Advertisement Online article Food & Newspaper Word of mouth Dining app (e.g. Yelp, OpenTable, etc.) Diners Feel Comfortable …but Are Less Inclined Using Their Phone to to Do So While Dining Search Beforehand… Which of the following have you done on your smartphone while dining in a restaurant? Which of the following have you done on your (Select all) smartphone? (Select all) 53% 49% 37% 32% Found a Browsed None of Took a photo restaurant a menu the above location 8% 19% 21% 37% Paid for a Checked-in None of Researched meal via on social media the above new restaurants mobile 16% 25% Looked up 19% Made reservations 35% nutritional info 17% Searched for for dining online deals Placed an order for Browsed reviews pick-up or delivery of the restaurant Consumers aged 25–34 are more likely to research new restaurants on their smartphone than any other age group (60%). ©2016 RetailMeNot, Inc.