9 Out of 10 Diners Have Looked for a Restaurant Deal at Least Once 8 out of 10 are likely to try a new restaurant if it is offering a deal. Among people in urban areas, those aged 45–54 said “yes,” they have used a deal found online or their smartphone – more than any other group. Diners Love a Good Deal High Earners Use Online or Mobile Deals Most Age and Location Matter, Too Deal-Seeking Drives New Experiences However, in suburban areas, millennials (aged 25–34) use deals found online or their smartphone the most. West Coasters are the most adventurous, with 84% saying they would try a new restaurant. 8 4% Guest Check How often do you look for deals when you go to a restaurant? 13% 30% 38% 14% 5% Every time I dine out Most of the time Sometimes Rarely Never How do you search for restaurant deals? 27% 24% 22% 15% 12% Search engine Through a restaurant’s app or website Through a general deals app or website Newspaper Other (e.g. OpenTable, Yelp, UrbanSpoon) Nearly 1 in 3 consumers have used a digital coupon at a restaurant in the last 3 months or plan to in the future. 80% In the past 3 months, have you used an online or mobile coupon at a restaurant? 46% $150,000+ 23% $100,000- $149,000 20% $0- $24,999 18% $50,000- $74,999 16% $25,000- $49,999 14% $75,000- $99,999 10% 20% 30% 40% 50% ©2016 RetailMeNot, Inc.