jan apr feb mar April apr Improve your social media content calendar by making at least one post per day, per platform according to your plan. You can schedule these ahead of time so it doesn’t take up too much energy. Your social media accounts should be engaging and active with relevant content. may Remember that it’s quality over quantity. It’s better to have a few social media channels with semi-regularly posted strong content than multiple channels with frequently posted poor content or no content at JUn all. While you’re at it, comment and share on posts of other companies that are associated with your industry. They’ll appreciate your attention and may reciprocate on your channels. Plan with one of your partner charities to have a joint event in May. JUl Mention it on your website and social media channels. When the details are figured out, send a press release to your local paper. You can also create flyers or signs to put up in your store as well as an informational banner on your website. aug Send your monthly newsletter to your mailing list. As always, it should include a special offer for loyalty or social sharing, a bit of industry news and an insider peek at your small business (like an op-ed sep piece, an employee profile or a description of one of your processes. Review the suggestions you received after your party. Meet with your team and decide which changes to make and how to make them. Send oct a quick email to those who came to the party, thanking them for their advice and including some bullet points about your plan. Reach out to all C Clients who attended your event and suss out what it would take to convert them to B Clients or A Clients. nov dec A YEARLONG GUIDE FOR SMALL BUSINESS GROWTH 8