jan may feb mar May apr Work your social media content calendar. Remember to plan content ahead each month, being timely and relevant. May is a great month to focus on spring-related content or offer your fans and followers a spring promotional deal. may Plan with one of your partner charities to have a joint event in May. Mention it on your website and social media channels. When the details are figured out, send a press release to your local paper. You JUn can also create flyers or signs to put up in your store as well as an informational banner on your website. Send your monthly newsletter. JUl Run your joint charity drive. If possible and appropriate, your joint charity drive should raise funds and awareness for several weeks. Consider ending the event with a ceremony presenting a large check aug to the charity. Remember to alert the press. Consumers will enjoy the message that you’ve given back rather than a sales pitch. Invite a few select clients to your charity event to celebrate the partnership. Connect with each meaningfully when they arrive. sep Send a reminder out about your referral program. If necessary, up the ante with a special bonus for new clients brought in this month. oct nov dec A YEARLONG GUIDE FOR SMALL BUSINESS GROWTH 9