jan jan feb mar January While the guide starts in January, none of this is time-dependent. apr You can start this guide at any point in the year. For example, if you start in June, use January’s suggestions for June, February’s for July may and so on. You might have to make a few adjustments (for example, focusing on the holidays earlier than the guide says), but overall, use this guide in a progressive order. JUn Create a mailing list of everyone who’s ever bought something from you or asked about buying something from you, plus everyone you’ve ever bought something from. JUl Create a mailing list of past and potential customers as well as businesses you’ve purchased from. Use your email records and invoices payable and receivable to discover these names. Compile them in an aug email list. Look at your social media profiles and make sure they are professional and engaging. Include photos of both your team and the benefits of your products or services. sep Review your entire website with a fine-tooth comb and note which pages need to be updated and what sections may need a formatting change or link update. Are you missing pages or information? Put oct yourself in your customers’ shoes when they view your online presence Use your memory, your employees’ memories and the mailing list you created to triage existing customers into three categories: nov C customers: those you might lose B customers: those who have potential, but are not loyal A customers: those who are loyal and advocates of your business dec A YEARLONG GUIDE FOR SMALL BUSINESS GROWTH 4