jan nov feb mar November apr This is one of the biggest shopping months. It’s also a month of gratefulness and appreciation. Your customers should be thinking about holiday gifts by now, and Black Friday is near the end of the may month. Define a promotional plan. Be sure to keep it to 20% of your sales content, and make the other content fun and engaging for your customers, giving thanks to them during Thanksgiving! Send out your monthly newsletter. If you like, repeat one of the calls JUn to action from earlier this year or come up with a new one of your own. Work the coordinated plan you set up with your friendly local small businesses. JUl Go through your client list again and reassess all of your clients. Put them in the A, B and C lists as appropriate. For the C-listers who haven’t responded to your attention, seriously consider no more investments in them going forward. They’re probably 10-20% of your aug client base. sep oct nov dec A YEARLONG GUIDE FOR SMALL BUSINESS GROWTH 15