jan oct feb mar October apr Work on your social media plan (again). It’s the month of Halloween. What kind of discounts or interactive, entertaining promotions can you think up for your social media accounts? Maybe host a Halloween- themed contest for your customers and post pictures on your may Facebook page for followers to vote on. Send your monthly newsletter. Include a small section of the most interesting answers from last month’s question. JUn Begin your charity drive in mid-October since Halloween is a highly social holiday. Plan the wrap-up and celebration for the second week of November. JUl Sit down with the local small businesses you contacted and come up with a plan for cross-promotion in November and early December. Help each other out with referrals, packaged promotions and shared aug advertising. Promote each other on social media, your websites, your email newsletter and anywhere else you can think of that is appropriate for cross-promotion. This will help you be seen as a community leader. Coordinate with everyone who offered to help with the charity sep collaboration. Give each a small but important task to help with, and thank them profusely. Invite each to attend the wrap-up event as a guest of honor. A great way to go the extra mile is to highlight them on your small business’s social media accounts. Post a picture of them oct on your Facebook page and publicly praise the help they gave your charity and small business. nov dec A YEARLONG GUIDE FOR SMALL BUSINESS GROWTH 14