jan jun feb mar June Review your social media plan. While you’re at it, make a Twitter apr list. Twitter lists are a great way to publicly or privately keep track of important fans, customers and accounts you want to track. These can range from your competitors to customers to companies wanting to may help you succeed. You can easily make shorter lists of a portion of your followers, making it easier to follow and converse with accounts you find important (like VIP Customers). JUn Send your next newsletter. At the end of this newsletter, include a call for questions or a discussion on a certain topic. Offer a small discount or giveaway those who send in a question about your small business or the industry. JUl Connect with the other charity you’ve selected. Set up an event for July. Promote it just as enthusiastically as you did the first. Work on your summer-themed marketing plan aligned to trends and aug topics for the season. Send an appreciation gift to your B-listers. This can be a small coupon or branded item. Generally, you get the least return on your investment sep from this population, but it’s still worth a small gesture to bring your brand top of mind again. Choose one client from each of your A, B and C lists, and make it oct your life’s mission to wow each of them. Whatever it takes, make it happen. This is how you turn clients into enthusiastic advocates for your brand. For example, we showed our appreciation for a customer by offering her a vacation for her and her family! nov dec A YEARLONG GUIDE FOR SMALL BUSINESS GROWTH 10

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