Customer Service & Reputation Management Meet your customers’ needs—before they ask. First, you’ll likely look for an FAQ or contact page. What if you don’t have an FAQ page? Are these pages easy to find? If not, it’s time to An FAQ page can be a huge help to customers, and make an update or two. Your customers have a remarkable time-saver for you. Think about what limited time (and limited attention spans) when customers ask you most often. Then, answer them browsing your website. If your pages are buried, in straightforward language. This page should be you might just miss out on a sale. prominent on your site, and updated regularly with new questions. If you’re unsure whether your website’s user experience is simple enough, ask someone An FAQ page is also a great place to show off your who has never seen your site to complete a few brand’s benefits. Do you strictly sell locally-made tasks. These tasks could include answering basic products? Include the question “Where are your questions through your FAQ page, sending you a products made?” with an explanation about why you message and connecting with you on social media. believe in supporting local sellers. Does your tech store See how fast these tasks can be completed, and have impressive warranties? Ask “What happens if my adjust your website accordingly. laptop breaks?” Think about what you’d like customers % to know about your brand, then frame those benefits 70 into simple questions and answers. of buying experiences are based on the customer service