Content Creation Create attention-grabbing content for your brand. Stick to your social channels In the last section, we went over the importance of staying A landing page, or a standalone page that includes a active on social media. This is hugely important when it simple form for users to fill out. Landing pages give comes to creating content for your audience. you a space to speak strictly about your campaign So, what can you post on social media? Consider a in a basic layout, while gathering information about combination of photos, videos, brand messages, links customers and potential customers. These pages to relevant third-party articles, polls, questions and should be concise, straightforward and simple—driving testimonials. To increase the impact of your blogposts, users to an obvious call-to-action. you should also drive fans to new posts as they’re created. As well, you could encourage your audience to sign up for Landing page must-haves: your newsletter or follow you on any other channels you run. By cross-promoting your content, you can reap even simple layout more rewards (while rewarding your audience too). Put your ad campaigns in the spotlight If your business is running an ad campaign, you should promote it through your newsletter, blog and social Imagine your yoga studio is partnering with a spa to channels—but you should also create a space where the treat customers for staying active. You want information campaign can live. What is this space? about those who are interested, so you can grow